Thoughts, ideas, and interesting readings.
October 6th, 2021
As we’re slowly starting to meet in-person again, you’re probably starting to think of your next offsite with your team. On top of encouraging alignment on your strategic priorities, offsites promote team cohesion, so it’s natural to consider planning one….
Read more about Making your next offsite more valuable
May 5th, 2021
In this article, we illustrate our thoughts and recommendations through a fictional case study about a client that markets portable BBQs. It’s inspired by summer—which is just around the corner! CASE STUDY OVERVIEW The client recently started to market a…
Read more about Nailing a market study
January 20th, 2021
The idea for this article came as I was reading the book Uncharted by Margaret Heffernan1. If you haven’t read it, well, you must! It is polished and rich in examples. Most of all, it challenges us to realize that…
Read more about Dare to stress test your strategy – What would happen if….?
December 8th, 2020
Customer segmentation is essential to specify how you will improve your product, experience, and brand for your customers. However, you shouldn’t rush into it… remember that it allows you to “understand what influences their choices (correlation) rather than what causes…
Read more about Did you say customer segmentation? Well, not so fast, please!
August 22nd, 2019
As I wrote in my previous article, creating an employee experience (EX) is both an art and a science. The science part (journey mapping, engagement measure, etc.) is easy to master if you are organized and properly supported. However, the…
Read more about Employee experience goes far beyond journey mapping – it takes heart and courage
March 29th, 2019
I came back from the X4 Experience Management Summit 2019 with almost 100 pages of notes in my notebook (Yes, I am a fake millennial, but I am okay with it. I own it—I need to write on paper in…
Read more about Intention, judgment, and authenticity are still critical in this techy world…
February 21st, 2019
Empathy is not about asking for solutions. Empathy is about taking the time to understand someone else’s needs and feelings. It is about challenging the truths you think are true. As I was developing content for this website, I thought a…
Read more about Empathy: Challenge Traditional Wisdom
